AgVend is pleased to announce the appointment of Tracy Linbo as an advisor. In this role, she will provide valuable insights into the agricultural retail industry and guide the future development of the Grower Portal product.

Linbo brings a wealth of more than twenty-five years of agricultural industry experience and knowledge to AgVend. Most recently, she served as the Senior Vice President of Agronomy, Communications & Marketing at Agtegra Cooperative in Aberdeen, SD. Previously, Tracy held the role of Director of Strategic Planning at DuPont Pioneer. Throughout her career, she has had responsibilities in the areas of product strategy, business planning, and strategic marketing.

“I’m very excited to be joining AgVend in an advisory capacity. They are providing best-in class tools to digitally connect ag retailers with their growers,” said Linbo. ”Many ag businesses want to make it simple to do business with them, and AgVend offers a clear, no-nonsense approach to reaching that goal.”

AgVend CEO Alexander Reichert agrees, “We surround ourselves with industry leaders who have a deep understanding of how business is done today and a vision for the transformational power of digital in the future. Adding Tracy as an advisor is a very natural step for us as we continue to deliver ag commerce solutions that serve retailers and their growers.”

AgVend powers the omnichannel experience in agriculture. We provide ag retailers with white-labeled information, engagement, and commerce portals. Our suite of products is designed to strengthen the relationship between ag retailers and their grower customers. The AgVend team is comprised of individuals with backgrounds in agriculture, digital marketing, and omnichannel retail, and operates from dual locations in Minnesota and California.